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This message embodies a New York can-do attitude. It also serves as a daily reminder to take charge and make the most of this life. LMD fell hard for Benny Cruz and his work on NYC subway maps. He invited the Swedish-based street artist to the LMD studio to collaborate on a capsule collection. The result was spontaneous, colorful and easy. These are all one-of-a-kind works of art, hand-embellished by Benny and framed by Framebridge.