A: Hello! It depends on the product, collection and length of the text. In the case of Atelier, the standard is about 2" high for the Bath towel, 1.5" high for the Hand towel and 1" high for the Wash towel. Length will simply be proportionate and, for longer words or names, we may need to reduce height to keep it elegant and subtle. If you have any special requirements though, we can definitely make it happen so feel free to contact us once your order is placed!